This concept offers two different varieties of mushroom in one pack – a relatively unique presentation form.
The concept highlights the two flavours, but also mushrooms as a source of vitamin B2 and B3.
This concept has multiple advantages: it adds value to the mushrooms for the retailer, offers a better pricing point, familiarises consumers with chestnut mushrooms and position mushrooms as a healthy, versatile and nutritious product.
The concept has been created so it easily translates to other mushroom varieties